Alexa listens Beware

Voice recordings captured by Amazon's Alexa can be deleted but the automatically produced transcriptions remain in the company's cloud, according to reports.

After Alexa hears its 'wake' word, the smart assistant starts listening and transcribing everything it hears.

All the voice commands said to the virtual assistant can be deleted from the central system, but the company still has the the text logs, according to CNET.

This data is kept on its cloud servers, with no option for users to delete it, but the company claims it is working on ways to make the data inaccessible

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The new finding comes as many reports have shed light over the company's handling of sensitive data, with people scrutinising the tech they use more than ever.

An Amazon spokesperson told MailOnline: 'When a customer deletes a voice recording, we also delete the corresponding text transcript associated with their account from our main Alexa systems and many subsystems, and have work underway to delete it from remaining subsystems.'

The report follows revelations yesterday that more than a dozen consumer advocacy groups plan to file a complaint against the company with the Federal Trade Commission.

They alleged that the tech giant is violating federal laws by failing to obtain parental consent before collecting data on children through Echo devices

CnnWhistleblower Christopher Wylie, former staffer for Cambridge Analytica — the consulting firm that worked on President Donald Trump's 2016 campaign and allegedly improperly accessed data from Facebook (Cambridge Analytica has denied the allegation) — has noted that our choices of music and clothing are key clues to our political beliefs. Do you buy Wrangler jeans? If so, your political beliefs are likely conservative, according to Wylie. A recent working study by economists at the University of Chicago also found that our purchases can predict our race, gender and education with an accuracy of as much as 90%.