Thursday, July 19, 2012

Marketing Blunders Starbucks





Occasionally I come across a marketing blunder that a company has made. Check out Starbucks!!

This blunder is an accounting nightmare.
Did you know that a Starbucks decaffeinated coffee costs $2.01. Who new? And yes the cashiers do not let that penny go. This means that they will either have to give you nine dimes, a nickle  and four pennies( unlikely scenero) Or they can give you three quarters, two dimes, a nickle and four pennies (likely scenerio).That means that the cashier has to use at least one coin from  compartment in the cash register.

This wastes time, creates and huge need for change ( no pun intended) and must be an absolute accounting nightmare. Did anyone think this through?

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