My favorite marketing blunder is when an ad company mistakes a good work with a bad word. Clinique make-up has sadly chosen to call it's new lipstick.... Chubby Stick. How many woman want to pull a Chubby Stick out of their bag?
This is just bad on so many levels. Did anyone at that ad agency study semantics?
What's that? Semantics?
It's a study of how words in our culture can send different messages to the brain. For example you will feel differently when you see a woman in a red dress as opposed to any other color. Red is a highly charged sexual color.
This same principle applies to companies that choose fat names to call a product. Aside from the phallic imagery Clinique is a high end make-up. Clear, crisp, clean and classy.
Why on earth would they call lipstick Chubby Stick?
Is it not clear to them that we live in a culture that sees fat as a bad and dangerours thing?
I might be looking for fuller, plumper lips but definitely NOT Chubby
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