I believe that you should know where the meat you eat was slaughtered and where it came from (even better if you do it yourself). That day has arrived. Trackers are being put in live chickens so that you can name and follow then from birth to your plate.
Goodbye horrors on factory farms!
Shoppers are willing to pay a premium for ingredients that are cage-free, organic or wild caught. But how do you really know if the chicken you are eating spent its life happily pecking for corn or if your blackberries were grown locally and are pesticide free?
Simple. Put a tracking device on it.
It's not as absurd as it sounds, says Robyn Metcalfe, a food historian who teaches at the University of Texas at Austin. A GPS tracker strapped to the leg of a chicken, says Metcalfe, means "that people who potentially will buy that chicken will know every step that that chicken has taken."
ZhongAn Online, a Chinese insurance company, has already outfitted more than a 100,000 chickens with trackers. The sensors upload information, such as how much exercise each chicken gets and what it ate. The company says the technology will be on 2,500 farms in China by next year.
They are also working on facial-recognition technology so that consumers can one day make sure the organic chicken they saw on the farm is the same one that ends up on their plate.
Next up?
Beef Dairy and Veal
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